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Strategic Plan and Vision

Council's 2015-2018 Action Plan

The new Council of Lambton Shores has recognized the need for a focussed, collective, and results-oriented action plan to guide the work of Council and staff during the Council term. Council recognizes that - beyond the basic services and activities of the Municipality - money and time to undertake successful new initiatives are limited; planning and common purpose by Council are essential for the Municipality to make the best of its limited opportunities to improve life and government in Lambton Shores.

Council believes that it can and will get done the actions identified in this action plan, and that these actions - again, beyond continuing to deliver basic municipal services - will be our highest priorities. We trust that municipal staff will provide their initiative, expertise, and assistance - to the extent that time is available - to help us achieve these high priorities. We hope that community organizations, agencies, and other governments will work closely with us on these priorities, as we all strive to serve the residents and businesses of Lambton Shores.

The actions identified in this action plan were generated by the new Council during workshops on June 1 , June 15 and September 30. While the first workshop permitted broad brainstorming, the second workshop narrowed the list substantially by assessing each idea based on clarity, importance, and feasibility. The September workshop reviewed the previous results and further narrowed the list. At this time too, the next steps toward achieving each remaining action were identified.

Council intends to get these things done and we believe that we have achieved a high degree of consensus that will allow us to get them done expeditiously.

Action Objective - Branding

Lambton Shores will adopt and consistently utilize a unified Lambton Shores brand.

Action #1 - Wayfinding Signs
We will design, locate and install a consistent Lambton-Shores-branded form of roadside signage that will help visitors to identify the key public and non-profit facilities and attractions in Lambton Shores.
Action #2 - Lambton Shores Facility Signs
We will install a consistent Lambton-Shores-branded form of identity signage on all Lambton Shores buildings and facilities.
Action #3 - Lambton Shores Vehicle Identification
We will ensure a consistent Lambton-Shores-branded appearance, including identity sign/decal, for all Lambton Shores vehicles.
Action #4 - Branded Products

We will produce a supply of Lambton-Shores-branded products (such as shirts, hats, mugs, pens) as a form of recognition for staff, volunteers, visiting dignitaries, etc.

Action Objective - Tourism Marketing

We will enhance the quality and quantity of Lambton Shores marketing effort to attract visitors. 

Action #1

We will upgrade the information and features on the Lambton Shores website, and links to other websites of interest to visitors, in order to generate interest and direct visitors to our public attractions and services.

Action #2
We will develop and sustain a social media marketing program in order to generate interest in visiting Lambton Shores and provide timely information.
Action #3
We will upgrade, mass-produce, and distribute printed material of interest to visitors about attractions, events, etc. in Lambton Shores.
Action #4

We will coordinate our tourism marketing effort with those of other tourism marketing agencies, in order to obtain maximum mutual advantage.

Action Objective - Population Growth
We will take action to attract young families to come to/stay in Lambton Shores.
Action #1
We will review our development charges and other development-related fees on infill lots, where "infill lots" are defined as existing lots in designated urban areas in the Official Plan and other registered lots in registered plans of subdivision.
Action #2

We will investigate and, if appropriate, initiate Community Improvement Plans that would permit the Municipality to offer incentives for the development of affordable homes on infill lots.

Action #3 

We will promote Lambton Shores to young families in nearby cities, emphasizing the availability of affordable lots and homes, the lifestyle attractions, opportunities for community involvement , and the opportunities to start home-based businesses in Lambton Shores.

Action Objective - Infrastructure
We will continue to place a high priority on the repair and upgrading of the Municipality's infrastructure.
Action #1

We will implement infrastructure improvements in the order of priority and subject to the objective criteria identified in the 2014 Lambton Shores long-term Capital Asset Management Plan.

Action Objective - Support For Volunteers

We will clarify our support for volunteers and community organizations in Lambton Shores. 

Action #1

We will investigate appropriate forms of municipal support for volunteers and community organizations, and adopt a policy clarifying the Municipality's commitment.

Action #2 

We will develop a policy clarifying the municipal response to community group fund-raising initiatives for municipal facilities and infrastructure.

Action Objective - Municipal Workplaces

We will evaluate options and adopt a firm plan for the future workplaces of Lambton Shores employees. 

Action #1

We will undertake a comprehensive study of municipal workplace options.

Action #2

Based on the comprehensive study outlined above, and the phasing plan to be adopted by Council, we will make every effort to implement at least a first phase during this term of Council.

Complete Action Planning Priorities Plan of the 2015-2018 Council Term.


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